Best email marketing software

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Prices and terms come from the vendor's public pricing page. Last checked 2026-11-01. Vendors change prices often, so confirm on the source page before you buy.

This page ranks email marketing software by the core sending job: list size, automation and price. If you're comparing broader marketing platforms (CRM, webinars, courses, landing pages), see best email marketing platforms.

Picks are based on published plan features and prices, not on hands-on testing. How we review.

1. GetResponse: best all-in-one for email + webinars

   Starter, Marketer, Creator and Enterprise plans priced by list size (500 to 100,000 contacts). For 1,000 contacts: Starter $19/mo ($15.58/mo annual), Marketer $59/mo ($48.38 annual), Creator $69/mo ($56.58 annual). 14-day trial, no card required, after which the account continues as a limited free plan.

   GetResponse review

   Visit GetResponse affiliate link

2. Campaign Monitor: best for agencies

   Lite, Essentials, Premier and Enterprise plans, priced in USD. At 501–2,500 contacts, monthly billing: Lite $47/mo, Essentials $74/mo, Premier $182/mo (0–500 contacts: $13, $31, $171). Annual billing is priced 10% lower, nonprofit pricing is offered via sales, and a free trial is offered.

   Campaign Monitor review

   HOLD: terms unconfirmed. No Campaign Monitor link until the partner terms are confirmed.

3. Kit (formerly ConvertKit): best free plan for creators

   Free plan up to 10,000 subscribers; At 1,000 subscribers: Creator $39/mo billed monthly or $33/mo billed yearly ($390/yr); Pro $79/mo billed monthly or $66/mo billed yearly. 14-day trial (no card) and a 30-day refund window.

4. ActiveCampaign: best for automation depth

   At 1,000 contacts, billed yearly: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise from $145/mo (monthly-billing price not shown). 14-day free trial, no card. Landing pages start on Plus.

5. Mailchimp: best-known free starter plan

   Free plan for under 250 contacts (max 500 sends/mo). Monthly "starts at" prices: Essentials $13/mo (0–500 contacts) or $26.50 (501–1,500); Standard $20 or $45; Premium $297.50/mo for the first 12 months, then $350/mo (same at both tiers). Essentials and Standard have a 14-day free trial (payment details required).

Also see Mailchimp alternatives.