Best email marketing software for small business

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Prices and terms come from the vendor's public pricing page. Last checked 2026-11-01. Vendors change prices often, so confirm on the source page before you buy.

Small businesses usually need low entry cost, simple automation and room to grow.

Picks are based on published plan features and prices, not on hands-on testing. How we review.

1. GetResponse: landing pages and email in one subscription

   Starter, Marketer, Creator and Enterprise plans priced by list size (500 to 100,000 contacts). For 1,000 contacts: Starter $19/mo ($15.58/mo annual), Marketer $59/mo ($48.38 annual), Creator $69/mo ($56.58 annual). 14-day trial, no card required, after which the account continues as a limited free plan.

   GetResponse pricing

   Visit GetResponse affiliate link

2. Mailchimp: free start under 250 contacts

   Free plan for under 250 contacts (max 500 sends/mo). Monthly "starts at" prices: Essentials $13/mo (0–500 contacts) or $26.50 (501–1,500); Standard $20 or $45; Premium $297.50/mo for the first 12 months, then $350/mo (same at both tiers). Essentials and Standard have a 14-day free trial (payment details required).

3. ActiveCampaign: when automation matters most

   At 1,000 contacts, billed yearly: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise from $145/mo (monthly-billing price not shown). 14-day free trial, no card. Landing pages start on Plus.

4. Campaign Monitor: for brand-consistent campaigns

   Lite, Essentials, Premier and Enterprise plans, priced in USD. At 501–2,500 contacts, monthly billing: Lite $47/mo, Essentials $74/mo, Premier $182/mo (0–500 contacts: $13, $31, $171). Annual billing is priced 10% lower, nonprofit pricing is offered via sales, and a free trial is offered.

   HOLD: terms unconfirmed. No Campaign Monitor link until the partner terms are confirmed.