Email Automation Software Compared
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Prices and terms come from the vendor's public pricing page. Last checked 2026-11-01. Vendors change prices often, so confirm on the source page before you buy.
Email automation software sends messages triggered by actions (a signup, a purchase, a click) instead of manual broadcasts. Limits on entry plans vary a lot:
| Tool | Entry-plan automation limit | Where it opens up |
|---|---|---|
| GetResponse | Starter: 1 custom workflow | Marketer: unlimited workflows, tagging, scoring, event-based automation |
| ActiveCampaign | Starter: multi-step, 5 actions per automation | Plus and up: unlimited actions |
| Mailchimp | Essentials: up to 4 flow steps | Standard/Premium: up to 200 flows |
Head-to-head: GetResponse vs ActiveCampaign · best autoresponder tools.
Visit GetResponse affiliate link
Sources
- GetResponse pricing page (last checked 2026-11-01)
- ActiveCampaign pricing page (last checked 2026-11-01)
- Mailchimp pricing page (last checked 2026-11-01)