Instapage Pricing (2026)
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Prices and terms come from each vendor's public pricing page. Last checked 2026-11-06 (browser check starting about 8:20 AM MT) for the vendor priced on this page; other vendors keep their own dates in Sources below. Vendors change prices often, so confirm on the source page before you buy. Where a price says "not confirmed yet", we could not verify it from a public page.
Instapage sells landing page plans priced by monthly visitors. Figures below are from instapage.com/plans, checked Nov 6, 2026, using the plan toggles on the page.
| Plan | Visitors (band shown) | Billed annually (per month) | Billed monthly |
|---|---|---|---|
| Create | 15,000 unique monthly visitors | $79/mo | $99/mo |
| Optimize | 30,000 visitors (page default) | $159/mo | $199/mo |
| Convert | custom pricing | ||
Optimize prices at 50,000 visitors and above are not confirmed yet. Instapage lists a 14-day trial.
Compare with Leadpages and Unbounce
Leadpages publishes Business $49/mo monthly or $39/mo billed annually; Grow $99 / $79; Optimize $199 / $159 (checked Nov 5, 2026). See Leadpages pricing and Unbounce pricing.
See Leadpages plans affiliate link
More: best landing page builder · Leadpages alternatives · landing page builders.
Sources
- Instapage pricing page (last checked 2026-11-06)
- Leadpages pricing page (last checked 2026-11-05)