Email marketing for beginners

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Email marketing means sending useful messages to people who asked to hear from you. The basics:

1. Get permission. Only email people who opted in. In the US, the CAN-SPAM Act requires an accurate sender, honest subject lines, a physical address and a working unsubscribe link.
2. Offer a reason to subscribe: a checklist, guide or discount relevant to your audience.
3. Set up a welcome sequence: 2-4 automated emails that introduce you and deliver what you promised.
4. Send consistently: pick a schedule you can keep.
5. Watch engagement (opens, clicks, unsubscribes) and remove people who never engage.

Choosing a tool

Most beginners start on a free plan or trial. Compare options in best email marketing software, or see GetResponse's free version.

Try GetResponse free for 14 days affiliate link