How to build an email list

Disclosure: Email Software Verdict may earn a commission if you buy through links on this page, at no extra cost to you. This never changes our verdicts. How we make money.

A list is built from three pieces: a reason to join, a place to sign up, and traffic to that place.

1. Create a lead magnet

Something small and specific your audience wants: a checklist, template, short course or discount.

2. Build a signup page or form

A dedicated landing page usually focuses attention better than a sidebar form. Tools: Leadpages for standalone pages, or the landing page builder included in GetResponse plans.

3. Send traffic

Link the page from your site, content, social profiles and email signature. Add signup forms to relevant posts.

4. Deliver and follow up

Deliver the lead magnet automatically and follow with a welcome sequence (see email marketing for beginners).

5. Keep it clean

Use confirmed opt-in where practical, never buy lists, and remove inactive contacts over time.

Build a signup page with Leadpages affiliate link

Collect and email subscribers with GetResponse affiliate link