Email Marketing for Ecommerce: Tools Compared

Disclosure: Email Software Verdict may earn a commission if you buy through links on this page, at no extra cost to you. This never changes our verdicts. How we make money.

Prices and terms come from the vendor's public pricing page. Last checked 2026-11-01. Vendors change prices often, so confirm on the source page before you buy.

Online stores need email tools with store integrations, abandoned-cart flows and product content. Here's what each vendor's pricing page lists:

• GetResponse: ecommerce integrations (including Shopify) on all plans. Abandoned cart recovery, product boxes, promo codes and ecommerce reports start on Marketer ($59/mo monthly, 1,000 contacts). GetResponse pricing · review.
• ActiveCampaign: standard ecommerce integrations and abandoned cart on all plans, from $15/mo (Starter, 1,000 contacts, billed yearly) (not confirmed yet). GetResponse vs ActiveCampaign.
• ClickFunnels: an alternative if you want store, checkout and email in one tool (from $97/mo, Launch). Leadpages vs ClickFunnels.
• Leadpages: its template gallery has checkout and ecommerce product templates for single-offer stores. Leadpages templates.

On Shopify? See Shopify email marketing. For flows, see email automation software.

See GetResponse Marketer affiliate link