Shopify Email Marketing: Tools Compared

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Prices and terms come from the vendor's public pricing page. Last checked 2026-11-01. Vendors change prices often, so confirm on the source page before you buy.

For a Shopify store, the important features are a store integration, abandoned-cart emails and revenue tracking. Here's what each vendor's pricing page lists:

• GetResponse: Shopify integration on all plans. Abandoned cart recovery, product boxes, promo codes and ecommerce reports start on Marketer ($59/mo for 1,000 contacts, monthly).
• ActiveCampaign: Shopify is a standard ecommerce integration on all plans, and abandoned cart is listed on all plans. Shopify Plus is a premium integration (Pro and Enterprise). Starter is $15/mo (1,000 contacts, billed yearly).
• ClickFunnels: an alternative to a separate store, with its own store, checkout and email (from $97/mo, Launch).

What to set up first

1. A welcome series for new subscribers.
2. Abandoned-cart reminders.
3. Post-purchase and win-back emails.

Related: email automation software · email marketing for ecommerce.

See GetResponse Marketer affiliate link